Saturday, May 2, 2020
Business Research Analysis for Social Electronic - myassignmenthelp
Question: Discuss about theBusiness Research Analysis for Social Electronic. Answer: Reflection report Evaluate the effectiveness and your usefulness of the learning experience This research is valuable for me as it has developed my research and technical skills. This research has developed my knowledge regarding threats and opportunities, and application of social electronic commerce in the context of Australian restaurant sectors. From the introduction chapter, I have learned that Social Electronic Commerce is a division under the electronic commercial type of business, where the shopping is exercised through websites and online media. It is analyzed that one of the key advantages of using social e-commerce is that it helps business to engage the customers as per the social behavior and buying trends (Turban, et. al., 2015). As a result, this experience is valuable for using social e-commerce practices in the corporation. Explain how this learning process will be useful to you From this research, I have also developed an understanding regarding online selling. In this way, it can be stated that there are different online social users who get attracted towards the particular brand because they are aware of the products and services (See-To, et. al., 2014). I have pointed that scaling of social e-commerce has involved in different kinds of operational aspects. As a result, I am able to enhance my professional and personal career in the future by using the social e-commerce. Through this research, I have learned that the e-commerce is a form of business which aid to connect the restaurant with the target set of customers. It is also observed that the use of social media is popular due to effective technological infrastructure within Australian nation (Qu, et. al., 2015). Consequently, it enables me to connect the people with the digital world. From the literature review, I have also observed that an impulsive attitude can be created among consumer by using social media marketing in the Australian sector. Further, this strategy can force the customers to buy the unhygienic products in food market (Nadeem, et. al., 2015). But, this strategy could be beneficial for me to sell my any products in the market through social electronic e-commerce technology. I have also learned that proper critical evaluation is required to assess the impact of social electronic commerce on Australian restaurant sector. It is a key issue of the literature review as this learning experience was beneficial to mitigate this issue in further research. From this research, social commerce is mainly focused on the integration of online vendors and aspects regarding social shopping. It also integrates virtual online groups which are created by online shoppers. In addition to this, I have observed that digital technology is improved in the 21st century because online shopping and E-commerce is flourished in all part of the society. Describe objectively what happened in the learning process I have read about the social media tools like Facebook and Twitter which is used by maximum business sector. I have seen that people post the picture of food products that they have eaten in any restaurant on their social media. As a result, this learning experience was beneficial for me to attract the more customers towards their restaurant. I have also heard about the social capital. It is an essential part of social electronic commerce which provides a network to an individual who is active users on social media. Moreover, application of social media marketing builds a favorable image in the mind of customers (Rahayu, and Day, 2015). But, at the same time, I have developed my understanding regarding the issue of social media marketing. In this way, it is analyzed that privacy of data is a major cause of SMM where data about the company can be damaged via electronic commerce. Along with this, personal data of the users may be revealed through the application of social media (Sharma , and Crossler, 2014). As a result, I am competent to focus on the disadvantages of using social electronic e-commerce. Another issue which is identified me as misleading the information. This learning experience was helpful for me to consider the different issue during the implementation of social electronic e-commerce. Evaluate what you learn The business research was helpful for me to enhance my learning in the research field. Because, it has developed my understanding regarding how to make hypothesis hence I am able to make hypothesis by using the two different variables named independent and dependent. I have also pointed that research question is categorized into two parts i.e. primary and secondary. These questions should be effective to respond the answer through research. Explain your learning process I did different activities during the research like designing and methodology of current research. In this way, it is observed that qualitative methods focus on the interview method (Savrul, et. al., 2014). However, the validity and reliability are the key functional areas of qualitative technique hence the gathered data should be confidential (Dinev, et. al., 2016). Along with this, I have chosen probability sampling method to avoid the biases from the survey. To get the reliable and valid opinion, I have selected appropriate sample size for this survey. It could be also significant to meet the research objectives in effective and efficient manner. I have also used two different variables like an independent and dependent variable to assess the relationship between them. Consequently, it will ensure me to obtain the reliable and valid information as well as, effective to complete the research successfully. Another activity that is done for me is to use the qualitative research. In this way, I have selected positivism philosophy and deductive approach due to objective nature of research topic. Along with this, I have learned that descriptive design emphasizes on the analysis of current concept and theories. For the descriptive analysis, I have used questionnaire method as a research instrument. I have also selected probability sampling method to select the participants. In this way, survey through questionnaire method is exercised to collect the quantitative data (Severi, et. al., 2014). Moreover, I have represented the gathered data by using different charts, graphs, and tables. For measuring the validity and reliability, I have avoided the biases from survey through a questionnaire. These activities were beneficial to reach the research objectives in effective and efficient manner. Explain Plan how this learning you will apply I have also used research limitation to get an accurate outcome. In this way, I have pointed that there are different research limitation named short-time framework, inadequate financial support, and some invalid journal article that have created complexities to accomplish the research objectives. I have also faced challenges because certain articles were not published hence these are discarded from gathering information. Along with this, I have also gained my understanding regarding another research limitation. In this way, it is assessed that certain journal information was not appropriate which has declined the reliability and validity of research (Hajli, 2015). This learning experience has applied by me to conduct further research in the field of research limitation. Besides this, I have used the research schedule to make blueprint about the activities that will be performed and time that will be taken by research to complete the research activities. This learning experience was beneficial for me as I can apply this in the future to become a good digital marketing manager. References Dinev, T., Albano, V., Xu, H., DAtri, A., Hart, P. (2016). Individuals Attitudes Towards Electronic Health Records: A Privacy Calculus Perspective. InAdvances in Healthcare Informatics and Analytics(pp. 19-50). Berlin: Springer International Publishing. Hajli, N. (2015). Social commerce constructs and consumer's intention to buy.International Journal of Information Management,35(2), 183-191. Nadeem, W., Andreini, D., Salo, J., Laukkanen, T. (2015). Engaging consumers online through websites and social media: A gender study of Italian Generation Y clothing consumers.International Journal of Information Management,35(4), 432-442. Qu, W. G., Pinsonneault, A., Tomiuk, D., Wang, S., Liu, Y. (2015). The impacts of social trust on open and closed B2B e-commerce: A Europe-based study.Information Management,52(2), 151-159. Rahayu, R., Day, J. (2015). Determinant factors of e-commerce adoption by SMEs in developing country: evidence from Indonesia.Procedia-Social and Behavioral Sciences,195, 142-150. Savrul, M., Incekara, A., Sener, S. (2014). The potential of e-commerce for SMEs in a globalizing business environment.Procedia-Social and Behavioral Sciences,150, 35-45. See-To, E. W., Ho, K. K. (2014). Value co-creation and purchase intention in social network sites: The role of electronic Word-of-Mouth and trustA theoretical analysis.Computers in Human Behavior,31, 182-189. Severi, E., Ling, K. C., Nasermoadeli, A. (2014). The impacts of electronic word of mouth on brand equity in the context of social media.International Journal of Business and Management,9(8), 84. Sharma, S., Crossler, R. E. (2014). Disclosing too much? Situational factors affecting information disclosure in social commerce environment.Electronic Commerce Research and Applications,13(5), 305-319. Turban, E., King, D., Lee, J. K., Liang, T. P., Turban, D. C. (2015).Electronic commerce: A managerial and social networks perspective. Berlin: Springer.
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